Singapore’s Temasek Holdings has made an investment into Creative Artists Agency (CAA), a global entertainment and sports agency. According a press statement, the investment will be used to further CAA’s growth, including through acquisitions.
When contacted by Marketing, a Temasek spokesperson declined to comment on the financial details of the transaction.
The move also follows an investment made into CAA this year by China’s media and entertainment fund CMC, along with Fubon Group, including Taiwan Mobile. Meanwhile, TPG Capital retains its majority position in CAA.
CAA has marketing and consulting practices, advising consumer brands including JP Morgan Chase, Intel, Bose, KPMG and IMAX, among others. It is also involved in segments such as film, television, music, sports, and ventured into investment banking, venture fund, technology start-up companies, and established a business in China, among other industry innovations.
Its sports business is focused on athlete representation, with more than 1,000 individual athlete, broadcaster and coaching clients. According to CAA’s statement, the firm’s sports business also advises on more than US$2.7 billion in sponsorship rights deals for premier consumer brands. It has also negotiated more than US$3.7 billion in precedent-setting property sales deals, and managed more than US$37 billion in media rights transactions.
Meanwhile, Temasek, has considerable experience in the telecommunications, media and technology sector, according the the press statement. It added that the investment company has a net portfolio value of close to US$200 billion, with some of its portfolio companies including Alibaba Group and Airbnb, among others.