Telkomsel brings in Ariel Noah to front Halo Optima launch

Telkomsel has brought in Indonesian singer Nazril Irham, better known as Ariel Noah, as the face of its latest Telkomsel Halo campaign, drawing on his musical persona to introduce Halo Optima, a new postpaid offering built around connectivity and digital lifestyle benefits.

Under the campaign theme “Halo, nyatanya lebih”, Ariel appears in a campaign video travelling across different settings. The film positions Telkomsel as an enabler of possibilities through connectivity, while weaving in the singer's familiar lyric, “Kaki di kepala, kepala di kaki,” from his 2004 hit Di Atas Normal.

The reference to the song ties the campaign to Ariel's musical identity while playing on the idea of going beyond the ordinary - a concept that Telkomsel is using to communicate the Telkomsel Halo brand promise, “More in every way”.

Don't miss: Telkomsel asks Indonesians to 'find meaning' in Independence Day campaign

The campaign comes alongside the launch of Halo Optima, which Telkomsel describes as the latest evolution of its postpaid service. The offering brings together larger data allowances, connectivity and a selection of digital entertainment and lifestyle benefits in a single package.

Plans offer up to 2,000GB of data, with different tiers providing varying amounts of call, SMS and roaming allowances. Customers can also access a range of digital entertainment services, including Netflix, Spotify, Prime Video, Vidio and YouTube Premium, with additional benefits such as WeTV and iQIYI available depending on the package selected.

Other benefits include roaming coverage across more than 150 countries, anti-scam and anti-spam protection, priority network access and priority customer services.

“The needs of customers for digital services continue to evolve. They need reliable connectivity alongside benefits that are relevant to their everyday activities. With Telkomsel's best network and a range of increasingly personalised benefits, we hope customers can make the most of every moment and their digital activities,” said Adhi Putranto, VP of mobile product marketing at Telkomsel.

Telkomsel said Ariel was selected as the campaign's brand ambassador for his established music career and continued relevance over the years. The company said these qualities reflect Halo Optima's positioning around evolving alongside customers' digital lifestyles.

Halo Optima is available via the MyTelkomsel app, GraPARI outlets and Telkomsel’s Halo website.

Discover what's next in Indonesia's fast-moving digital landscape at DMA Indonesia 2026 on 13 October in Jakarta, where marketing leaders will explore how AI, creator ecosystems, social commerce, and omnichannel strategies are reshaping customer engagement and business growth.

Related articles:
Telkomsel appoints Lionel Chng as marketing director following Derrick Heng's exit
Telkomsel presses the 'heart button' for Ramadan with 360° Siaga 2026 campaign
Telkomsel, OpenAI launch SEA's first ChatGPT Go bundled plan in Indonesia