Telekom Malaysia looks for lead agency to aid ad duties

Telekom Malaysia (TM) is tipped to be calling for a fresh pitch  to search for a lead agency to handle all its other agency partners . A+M understands that the account will cover media, digital and creative elements.

Several sources close to A+M also said that the agency which bags the duties will be the lead agency among the other incumbents. Presentation is expected to happen within these two weeks. A+M has reached out to TM for further comments.

Back in June this year, TM named DNA as its above-the-line communications agency for UniFi, the telco’s business portfolio for mass market consumers and SMEs, following an eight-way pitch. In December 2016, the telco re-appointed Universal McCann Malaysia (UM), the media agency under IPG Mediabrands to handle its media planning and buying business in Malaysia, for another three years. It also works with MullenLowe and Grey for creative duties and Brand Union for branding.

The company recently named Dato’ Sri Mohammed Shazalli Ramly as its new managing director/group chief executive officer (CEO) in 1 May 2017 . Ramly’s appointment followed the retirement of Tan Sri Zamzamzairani Mohd Isa. At the same time, the telco also promoted group chief financial officer Datuk Bazlan Osman as the executive director/deputy group CEO.

Read also:
Telekom Malaysia names new chief strategy officer
Telekom Malaysia nabs RM$916 million deal with MYTV Broadcasting
Telekom Malaysia launches new interactive retail outlet

Read More News

in Singapore by

Going viral isn’t the endgame

While marketers are always looking for the viral effect, here’s why it doesn’t always pay off, says Waggener Edstrom’s Peter McFee..