Telekom Malaysia launches new interactive retail outlet

Global retail and brand consultancy Fitch has worked with Telekom Malaysia (TM) to create a new customer retail outlet called TMPoint.

The pilot outlet, which features the new concept, was recently launched in Quill City Mall. The new concept turns TMpoint into an interactive store destination that helps consumers to navigate, be inspired, get advice and experience TM’s full suite of solutions in a friendly and engaging environment.

Fitch work closely with TM to design and implement the new store scheme and experience at Quill Store. It will be rolled out across all TMpoint outlets throughout Malaysia towards delivering TM’s brand promise of ‘Life Made Easier’.

Darren Watson, ECD at Fitch APAC said: "We’ve aimed for an interactive, relevant and enriching experience for their customers,  businesses and staff that moves its customer experience forward. We hope that everyone will be inspired by the possibilities of technology through this new TM experience in Malaysia”.