Tefal taps into pre-CNY cleaning period with cheeky ad

Before the year of the dog, traditionally, families give their entire homes a thorough cleaning in the days leading up to the Chinese new year and French home appliance brand Tefal has rolled out a funny video campaign to promote its vacuum cleaner for just that purpose.

Hong Kong has seen an increasing competition in the small domestic appliance market, especially during the pre-CNY home cleaning period.

Tefal and its agency Mindshare Hong Kong looked to take this opportunity to reach out to small families who are looking for space-saving yet versatile home cleaning products, and introduce them the newly launched Tefal Air Force 360 vacuum cleaner.

The company has created a story which depicts a married couple’s life - occasionally complaining and teasing each other over household responsibilities. Mindshare has turned it into a fun, short comedy which associates with Tefal's target audience.

Tefal has tapped Bob Lam, who is known for his tongue-in-cheek and humorous image, to introduce and demonstrate the product features by playing the role of the couple’s good friend. Starring Lam and a real married couple, they share their real-life experiences over splitting household chores in a funny way.

The video was first launched on 2 February and amassed over 540 reactions, 200 shares and around 40% completion rate on the first day of launch on Facebook.