Tech Storm and Aladdin Street enter new partnership

Tech Storm, a digital content TV network, has signed an memorandum of understanding with Aladdin Street Singapore, e-marketplace platform, to provide tech savvy users new gadgets.

Debbie Lee, founder and CEO of Tech Storm said the collaboration with Aladdin Street Singapore aims showcase the content team’s curated panel of gadgets, new innovations that will attract discerning and trend savvy users.

"Asian fans who follow Tech Storm’s curated gadget content can now click and buy what they see on our partner’s e-marketplace. The appetite for tech content is insatiable; this incredibly powerful partnership will be a force to be reckoned with,” he added.

We want to provide users an experience beyond just the browsing, shopping experience. We want to entertain them with amazing quality tech-related videos and articles that the Tech Storm team has produced. Most importantly, it is the value and integrity of the curated offerings of bespoke, premium tech gadgets for our customers,” said Andy Yun, CEO of Aladdin Street Singapore.

Most recently, Aladdin Group also struck a global partnership with well renowned football club Manchested United to generate brand awareness. This will see both brands working together on engagement projects to reach the club’s 659 million global followers, via the club’s digital platforms as well as one to one fan events and campaigns worldwide.