TeamAsia has become the first non-advertising-specific agency to join the Association of Accredited Advertising Agencies (4As) Philippines
In a statement, TeamAsia mentioned that the membership criteria has been expanded from solely advertising agencies to marketing communications and advertising. Based in Alabang, the agency is categorized as an integrated marketing communications (IMC) firm.
This also marks the first time that a member of the Advertising Suppliers Association of the Philippines (ASAP) has been admitted as a member of 4As.
“The ways in which brands communicate to their audience have increasingly become more complex as we progress towards a more technology-driven, digitally-capable world,” said founder and president of TeamAsia, Monette Iturralde-Hamlin.
“This is why agencies and associations must always evolve with the times in order to remain relevant,” she adds.
PICTURE: TeamAsia founder and president Monette Iturralde-Hamlin (middle wearing dress) with Association of Accredited Advertising Agencies (4As) Philippines board members