TEAM LEWIS Singapore names new director

Global marketing agency TEAM LEWIS has appointed Danny Lim (pictured) as director of its Singapore office, strengthening its leadership presence in the region.

In his new role, Lim will lead client strategy, business development, and team management, delivering innovative campaigns for local and international clients, with a focus on expanding TEAM LEWIS’s technology portfolio.

In tandem, Lim will grow the agency’s work in mobility technology, covering automotive, smart infrastructure, alternative transport, and emerging mobility brands. His appointment reflects TEAM LEWIS’s commitment to investing in top talent and driving growth across Asia-Pacific, according to a statement seen by MARKETING-INTERACTIVE. 

Lim brings more than 20 years of experience across integrated communications, public relations, digital marketing, and journalism. Before joining TEAM LEWIS, Lim spent nearly seven years as director of IN.FOM, according to his LinkedIn. He also served as director of APAC corporate communications at Fortinet, where he oversaw media and analyst relations, social media, customer references, and industry awards across 13 markets.

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During his tenure, he led regional outreach programs, major events, and communication launches in new markets, while providing strategic counsel to business leaders. His efforts helped strengthen Fortinet’s social media presence in APAC and raise its profile with key analyst firms including Gartner, IDC, and Frost & Sullivan.

In addition, Lim previously was associate director at Hill & Knowlton Singapore, and held positions at CMP Business Media, Eastern Publishing Limited, and Singapore Press Holdings.

“Clients are looking for deeper consult in this new AI-driven world of content overload. Getting attention and demonstrating relevance can be a challenge. That’s why we have launched a number of solutions globally to better support our clients across sectors. I look forward to working closely with Lim and the team to roll these out and see the impact they will have for our clients,” said Pamela Tor Das, VP, Singapore and emerging markets, TEAM LEWIS.

Speaking on his new role, Lim said, "I am excited to join TEAM LEWIS at a time of rapid change and opportunity in the communications industry. I look forward to working with the talented team in Singapore to help our clients navigate the evolving media landscape and better harness AI and integrated comms to achieve their business goals." 

Lim's appointment comes on the back of a series of wins for TEAM LEWIS across the region. In Malaysia, Malaysia Airports (MAHB) has renewed its engagement with TEAM LEWIS Malaysia to lead public relations and social media strategy for its commercial services division, a partnership aimed at enhancing the retail experience for travelers across the country’s airports.

At the time, the agency said that the ongoing collaboration reinforces its position as a trusted communications partner, helping craft narratives that align with Malaysia Airports’ mission to connect people, places, and possibilities. TEAM LEWIS' work spans integrated PR, digital storytelling, and event support, all designed to highlight the vibrancy and value of the airport retail journey.

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