Tealive has partnered with dUCk Cosmetics to launch a limited-edition dUCk boba lipstick collection featuring five different shades. The shades are named after a boba drink - 70% Sugar, Pudding Please, Brown Sugar, Warm Boba and Extra Pearls.
Bryan Loo, founder and CEO of LOOB Holding, told A+M that the project was in the works for two months and the bubble tea brand wanted to engage lipstick lovers, more specifically the urban Millennials. "That would be the larger purpose in addition to having discounts to lure them to our stores. Emotional engagement is priceless to us," he explained. Loo added that both brands aim to deepen their brand equity in the market and strengthen their position as market leaders of their respective fields.
To drum up hype for the lipstick, both brands have created contest featuring RM1,000 worth of vouchers and preloaded Tealive x dUCk design membership cards. Consumers are required to upload their most creative picture with the Tealive x dUCk standees displayed at the 300 selected Tealive outlets. Meanwhile, Tealive is offering a 10% discount at 50 of its selected outlets throughout the month of March when consumers flash their dUCk boba lipstick.
Consumers will also receive their drinks in a special Tealive x dUCk sleeved cup, as well as a lifetime Tealive membership when they purchase the lipstick set. The collection is available online, at FashionValet stores and selected Watsons outlets. A+M has reached out to dUCk Cosmetics for comment.
Vivy Yusof, founder of dUCk Cosmetics, said as a boba lover she is proud and thrilled to be able to create this unique collection with a fellow homegrown brand with similar aspirations. The Malaysian beauty brand is known for its creative make up collections, including a Crazy Rich Asians range and an X-Men one which were both launched last year.
Tealive has also been pushing boundaries when it comes to drawing attention to its stores and brand. Recently, it repurposed an ATM space into a cashless quick service restaurant at Swanston Street in Melbourne. It also integrated its store into a Uab bank outlet in Myanmar.
Separately on Valentine's Day, Etude House also delighted customers with a Hershey's tie-up that featured a chocolate-inspired makeup collection. The campaign played on the art of chocolate gifting to loved ones and featured six products comprised of two eye shadows palettes, two eye shadow brushes and two powder rouge tints.