Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
Tealive gives Mobile Legends fans a bang for their buck with rare skins of playable heroes

Tealive gives Mobile Legends fans a bang for their buck with rare skins of playable heroes

share on

Tealive and payment gateway UniPin have collaborated with game developer Moonton to unveil three rare skins of playable heroes in Mobile Legends: Bang Bang. Individuals  stand a chance to win the skins by purchasing a drink from Tealive's Bang Bang series, scanning the QR code on the receipt, and registering. Additionally, Tealive has also printed special edition cup sealers featuring Mobile Legends: Bang Bang motifs for its Klang Valley outlets. 

Founder and CEO of Loob Holding, Bryan Loo (pictured right), told A+M that at the end of the day, it is all about building cross-branding relevance since both brands are targeting a similar consumer pool. 

"We imagine these gamers enjoying Tealive drinks while playing Mobile Legends. And it is an apt coincidence that we share a similar product name - their Mobile Legends: Bang Bang and Tealive’s Signature Bang Bang series of drinks. This was a project with a quick turnaround time. It took us only a month and a half of constant discussion between the Tealive marketing team, Moonton and Unipin," he explained.

According to him, the collaboration resonates well with the brand and builds on its promise of "Always more than tea" and "Bringing joy to people's lives through tea". In this case, Loo said it is a "money-cannot-buy" type of experience for Tealive consumers. Through the collaboration, Tealive aims to obtain more share of voice and incremental sales for its Signature Bang Bang drinks.

Meanwhile, UniPin executive director Marcus Sua (pictured left) said it is glad to be working with Tealive to engage the thousands of Mobile Legends fans through the latter's 598 outlets in Malaysia. Aside from the rare skins, UniPin is also running a second promotion named "Spin Your Day Around" for the month of May. Gamers who top up at least RM20 at UniPin will stand a chance to win a collection of MLBB in-game currency, skins or Tealive discount vouchers.

Related articles:
Tealive cashes in on student population with new store at Affin Bank
#MarketingExcellenceAwards MY 2020 highlight: How Tealive broke out of bubble tea mould with OOH coffee activation
Tealive creates boba-inspired phone cases, plans to sell 2k in two months
#AsiaeCommerceAwards spills: How Tealive captivated consumers' hearts amidst COVID-19
Tealive penetrates Cambodia market, aims to have 25 outlets in 5 years

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window