Following its recent and ongoing global marketing campaign, entitled “Born A Legend”, that encourages users to upload epic user-generated “legend” videos, TCL, the consumer electronics company and official global sponsor of the International Basketball Federation (“FIBA”), will launch a promotional campaign with the FIBA Basketball World Cup 2019 from 31 August to 15 September in China.
The campaign is part of the company’s global brand initiative to embrace youth communities across the world through sport. As the global partner of the event, TCL will have high brand visibility on all the tournament’s basketball courts, as well as its online, offline and mobile promotional channels. The company will also present a “TCL Player of the Game” award at the end of each game.
To boost the interaction between basketball fans around the globe, TCL has set up booths at FIBA’s Basketball Houses which feature virtual-reality basketball games and displays of live FIBA Basketball World Cup games, across eight host cities in China, namely Beijing, Shanghai, Guangzhou, Shenzhen, Nanjing, Wuhan, Dongguan and Foshan.
“We are excited about helping basketball fans around the world celebrate the biggest basketball festival on the planet,” said Yuki Wei, vice president of TCL. “Sport is embedded in TCL’s DNA and we are passionate about inspiring and connecting with our customers through sport.”
TCL has recently become a global partner of the CONMEBOL Copa América Brasil 2019 and the FIBA Women’s Basketball World Cup 2018. TCL’s other global basketball partners include NBA’s Minnesota Timberwolves and Lynx, as well as the Philippine Basketball Association. TCL also works with other sports partners, including soccer team San Jose Earthquakes, The Brazilian Football Confederation, The Rosario Central Football Club (Argentina), The Melbourne Cup, and Melbourne Victory Football Club.