TBWA’s Digital Arts Network (DAN) Shanghai has appointed as the marketing communications partner for Paul & Shark in China.
The appointment will complement the existing marketing capabilities of the luxury retailer, and follows a three-month selection process involving a number of creative agencies.
DAN Shanghai will provide brand positioning and advertising support for Paul & Shark Greater China, with creative and strategic implementation. The scope of the assignment will cover print, out-of-home, retail, digital and video.
Lily Ng, general manager at Paul & Shark China, commented: “We are delighted to work with DAN Shanghai, who have shown a great understanding of our brand and our future audience, and demonstrated the ability to provide a solid creative platform for Paul & Shark starting with AW14 campaign.”
Brian Swords, managing director at TBWA\Shanghai, added: “Paul & Shark has a strong heritage in developing the highest quality leisure wear. We are very excited to work together to help the brand achieve its goal in China.”
Source: press release