The Cooler Lumpur Festival, Kuala Lumpur’s annual multi-disciplinary celebration of culture and ideas, is once again partnering with TBWA\Kuala Lumpur (TBWA\KL), while PopDigital will curate the event.
Now in its fifth year, the festival took place over the weekend at the White Box, Publika. This year’s theme; "Notes from the Future" aims to capture the essence of Kuala Lumpur, providing an insight and understanding how the country will shape itself in the years to come, especially with rapid changes the city undergoes each year.
TBWA’s involvement includes re:cover, a creative interpretation of 12 local classic albums by 12 designers such as Driv Loo, Tan Sueh Li, Ellie See, NS Foon, Liana Azwa, Zoe Lee, Faridz Husaini, Amirul Halim, Izmeq Fenner, Chun Boon, Olivia Ariferiani and Aida Sa’ad (@yellowmushmellow). Supported by The Recording Industry Association of Malaysia (RIM), the initiative looks to explore how music transcends time through creative interpretations.
In addition, TBWA\KL will introduce T.O.B.I, (TBWA’s Own Bot Implementation) a robot “from the future” that can converse with the audience; specially-designed enamel pins featuring art that reimagine the agency’s take on a futuristic Malaysia; a letter-writing booth for attendees to pen letters from their future selves, and a Disruption Talk featuring notable Women in Business, who will provide different perspectives on empowerment.
“We are very proud to partner The Cooler Lumpur Festival, for the second consecutive year, and our involvement has certainly expanded," Yee Hui Tsin, chief operating officer of TBWA\KL, said.
“The re:cover project has grown at least three times in size, and we’re really excited about T.O.B.I, our robot. As the Disruption agency, we hope to continue investing in this cultural platform, and provide some truly thought provoking content," she added.