TBWA\Group promotes Vijay Anand

TBWA\Group Malaysia has promoted Vijay Anand (pictured) to the role of executive creative director (ECD), effective immediately.

In the last two years, Anand was instrumental in building the creative reputation of Creative Juice Kuala Lumpur (CJKL) with iconic campaigns for Nando’s, Expedia, Tesco, Cornetto, Lux, Dove and Nissan, according to Aaron Cowie, chief executive officer of the advertising network.

“Vijay has played a big role in driving creativity. At TBWA, we are rooted in Disruption and Vijay demonstrates this philosophy well in his approach and work,” said Cowie.

With a career spanning 15 years, Vijay has worked with Euro RSCG, XM, Ogilvy and BBDO in Malaysia, before he ventured to River Orchid in Bangkok and Cheil in Singapore.

As the new ECD, Anand will be in charge of the creative department of TBWA, Creative Juice Kuala Lumpur and BEING, reporting directly to Sa’ad Hussein, Chief Creative Officer of TBWA\Group Malaysia.

“Vijay represents the creative thinkers of this generation,” commented Hussein. “He ups the game on every marketing, brand and business problem he solves. We are moving in a dynamic fast-changing environment and we need leaders like Vijay who thrive in this.”