With immediate effect, Jan Cho has been named managing director TBWA\Hong Kong, from his previous role as general manager TBWA\Hong Kong. Cho will continue to head Digital Arts Network\Hong Kong, in addition to his role as managing director.
Cho joined TBWA\TEQUILA in 2003, working predominantly on Heineken’s brand marketing and strategy as well as event and channel activations. He then took a range of senior executive roles, including director for Shanghai and Hong Kong offices.
According to the press release, he leads the firm to meet its ambitious growth target for 2017 and further deepened the digital IQ and capabilities of the agency under a "challenging marketing environment".
Joanne Lao, chief executive officer, TBWA\Greater China, described Cho as a leader "incredibly smart, curious, passionate, yet someone who cares deeply about people and the greater good". “Over the years, Jan has been instrumental in our transformation as a modern marketing company, driving constant innovation. There are few agencies around the world that can claim digital, creative and integrated agency accolades, these industry recognitions are a testament to the agency achievements under Jan’s leadership," she added.