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TBWA Hong Kong launches new “Design by Disruption” unit

TBWA Hong Kong has announced the launch of a new “Design by Disruption” (DxD) design unit.

Specialising in what it describes as “delivering design as a business solution and differentiator”, Hong Kong is the first office from the agency network to offer this service in Asia.

“From start-ups to large multinationals, we’ve seen an increasing need for bespoke design excellence created at speed – not only for advertising communications but right across the customer journey,” said Jan Cho, managing director at TBWAHong Kong. “With DxD we hope to serve this need and offer integrated design solutions that both stand out aesthetically, and improve brand experiences for customers.”

DxD’s team is made up of specialist talent and has an agile setup so that it can work both with TBWA and its own independent clients. Its service menu will be reasonably diverse ranging across such creative elements as brand identity, graphics, typography, illustration, web UI/UX, photography, packaging, collateral, spatial, VR, AR, motion graphics, animation, and sound design. The team believes its methodology assists in baking strategy into the ideation process from the get-go.

“Design is so much more than just the visual execution. It defines the entire experience,” said Jerome Ooi, executive creative Director at TBWAHong Kong. “Never before has it been more challenging for brands to compete with culture and remain relevant, and design – in its various forms – can make all the difference.”

DxD was originally launched as a distinct enterprise out of TBWAChiatDay New York earlier this year, producing standout projects such as limited edition MacCoins for McDonald’s and The Fake News Stand for Columbia Journalism Review, both of which won Gold Lions at Cannes. The network plans to expand it to various major TBWA offices worldwide, with TBWAShanghai being eyed as a potential next choice.

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