TBWA\'s Creative Juice Kuala Lumpur has bagged the business for Malaysia's Taylor’s University, after a three-way pitch.
The appointment will now have the agency re-defining the Taylor’s brand for its university and schools.
Creative Juice’s general manager, Yee Hui Tsin, who led the business pitch said, “It was an intense pitch from start to end. We wanted to approach the business differently, earning back its competitive edge yet being honest to its brand. Bringing data into the student equation was a huge part of this pitch success.”
“Just as what we expected from Creative Juice, their big idea was refreshing and innovative – parallel to our mission moving forward,” said Ho Pei Li, director of marketing for Taylor’s University.
Creative Juice officially takes the lead on the account this July.