Tatler Asia Group has promoted GM Geraldine Beh to MD in Malaysia. She was previously GM for a year and has over two decades of experience working in advertising, design and brand and communications. Tatler Asia Group was initially known as Edipresse Media Asia before its rebranding last October. Among the list of brands it publishes include Tatler Asia, Generation T, T.Dining, and Home Journal.
According to the company's website, The Tatler Brand in particular has two million monthly print readers across eight countries in Asia, including Malaysia, Singapore and Indonesia, and 4.6 million monthly online visitors. Chairman and CEO Michel Lamuniére said previously that with the rebranding, it is "in a unique position to become the go-to omni-media brand among Asia’s most influential and affluent audiences".
Prior to joining Tatler Asia Group, Beh (pictured) was the chief operations officer for Unreserved Media for more than a year, her LinkedIn said. Unreserved Media a lifestyle supplement to The Malaysian Reserve launched in 2010 and prides itself on offering compelling stories, news commentary, views and luxe lifestyle insights targeted at affluent Southeast Asians.
Before that, Beh was also the chief operator for Newsmakers Productions. During her three years there, she focused on content creation, integrated marketing solutions and bespoke ideas, her LinkedIn said. She also has experience on the advertising side, having been with Chimera Brand Design Consultancy for over eight years and FCB for more than nine.
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