Swire Hotels appoints CatchOn as PR partner

Swire Hotels has appointed CatchOn Communications as its PR partner in China.

CatchOn’s Shanghai office will be responsible for building awareness of Swire Hotels’ portfolio in China and supporting the launch of The Temple House, Chengdu, due to open this summer.

Designed for individually-minded travellers who seek originality, style and personalised service, Swire Hotels’ portfolio of properties includes The House Collective and EAST.

The House Collective, comprising The Opposite House in Beijing, The Upper House in Hong Kong, and The Temple House in Chengdu, is a group of highly individual hotels designed by world-famous architects and designers.

EAST is a brand of lifestyle hotels with properties in Hong Kong, Beijing and Miami.

With both The Temple House, Chengdu and EAST, Miami scheduled to open in 2015, Swire Hotels is poised to strengthen its position in the luxury hospitality market. CatchOn’s Shanghai-based team will manage media relations and communications strategies in China.

CatchOn is a strategic marketing and communications consultancy specialising in hospitality, F&B, design, wellness, fashion and luxury. Founded in 2001, CatchOn has offices in Hong Kong and Shanghai.