Swire creates experiential branded exhibition to cement brand in HK

 Swire has launched its "Believe in Hong Kong" exhibition to celebrate more than a century and a half of Swire businesses in Hong Kong. The exhibition is to be held at the Hong Kong Maritime Museum from 27th August to 12th October 2021.

The company has created six experiential zones:  Early Entrepreneurship;  Refining Industry;  Maritime Evolution;  Transforming Communities;  Building an Aviation Hub; and Realising Potential tell the story of how Swire has grown and evolved with Hong Kong.

The final zone, "Realising Potential", outlines the work of Swire Trust in Hong Kong and the various projects funded by the HK$150 million, TrustTomorrow initiative, that has been established to celebrate Swire's anniversary. These programmes demonstrate Swire's commitment to connecting people with opportunities that will help them to build a more robust, nurturing, and sustainable community - echoing the theme of the exhibition, "Believe in Hong Kong".

Curated over a two-year period, the exhibition combines historic artefacts and photographs alongside fun and engaging interactive experiences, to show how Swire's pioneering businesses have helped put Hong Kong on the map as a global commercial and aviation hub.

Guy Bradley, chairman of John Swire & Sons said: "This exhibition aims to take visitors along on Swire's 150-year journey in Hong Kong, from a trading and shipping business to a respected international conglomerate.”

“Our history is inextricably linked with this city's growth and success and today, Swire businesses touch the lives of most Hong Kong people: as a developer and landlord, as an airline operator, manufacturer, and retailer - as well as an employer. We are committed long-term investors - not just in our businesses, but also in Hong Kong people,” he said.

Bradley also added that the exhibition reflects the company’s confidence in the future of Hong Kong and its determination to see this city thrive for the long-term.

Earlier this month, Bradley took on the role of chairman and an executive director of Swire Pacific as Merlin Bingham Swire stepped down from chairman and an executive director of  the company. Swire has been a director of Swire Pacific and Swire Properties since January 2009 and the chairman of those companies since July 2018. He is also chairman of John Swire & Sons (JS&SHK), deputy chairman and a shareholder of John Swire & Sons (JS&SL) and a director of Cathay Pacific.

Meanwhile, Bradley, has been a director of Swire Properties since January 2008 and its chief executive since January 2015. He is also a director of JS&SHK and will become the chairman of JS&SHK and a director of Cathay Pacific on 25th August 2021. He was a director of Swire Pacific from January 2015 to May 2017. He joined the Swire group in 1987 and has worked with the group in Hong Kong, Papua New Guinea, Japan, the United States, Vietnam, the Chinese Mainland, Taiwan and the Middle East. Bradley will become the chairman of Swire Properties (remaining an executive director of Swire Properties), but will cease to be the chief executive of Swire Properties.

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