S&W appoints Happy Marketer as SEO agency

S&W Fine Foods International has appointed digital marketing agency Happy Marketer as its SEO agency. During the one-year appointment, the agency will provide search engine optimisation services, as well as website and Facebook audits for the F&B brand.

According to S&W Fine Foods International’s general manager Tan Chooi Khim, “Happy Marketer was chosen because of its expertise in helping companies and brands establish themselves via digital marketing.”

“S&W Fine Foods has been a market leader for over a century. We’re excited to work with a brand that has such a rich history and heritage. As their digital transformation partners, we aim to formulate a data-driven digital strategy and capture relevant share of voice on search engines through our proprietary K.A.R.A.T.E. framework,” Prantik Mazumdar, managing partner at Happy Marketer said.