LOOK Sushi restaurant’s typography-led ad campaign

Sushi restaurant Sushidai has launched a print campaign with the help of Arcade to announce its opening its flagship restaurant in Singapore. Sushidai is located at the Marina Mandarin Hotel.

The campaign will run until November this year and currently targets those who appreciate the refined tastes of sushi. Media buying for the campaign was also handled by Arcade.

“This place is legendary because of the stories behind the food. That made our job easy,”  executive creative director, Gary Tranter, Arcade said. “We simply had to tell these stories and put them together with the same love they put into their food.”


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