Social Mixer 2024 Singapore
Survey: overwhelming amount of HKers wish to visit Thailand in the coming year

Survey: overwhelming amount of HKers wish to visit Thailand in the coming year

share on

The latest survey conducted by Klook and the Tourism Authority of Thailand (Hong Kong) have revealed that nearly 90% of HongKongers are planning to travel to Thailand in the coming year.

Klook and the Tourism Authority of Thailand (HK) have interviewed 3000 HongKongers on a survey named “香港人’泰’想飛問卷調查”, results unveiled that 90% of respondents wish to visit Thailand in the coming year.

According to the survey, 57% of interviewees have been to Thailand for more than five times before the pandemic, 74% of respondents said they are desperate to visit Thailand and they rated eight out of ten in terms of the eagerness of travelling to Thailand, while 35% gave ten out of ten.

klook 1

In terms of HongKongers’ favourite travelling locations, 94% choose Thailand as their top five destinations, whereas 86% said they would visit Thailand in the coming year. 82% of respondents wish to visit Bangkok, followed by phuket (53%), Chiang Mai(48%), Ko Samui(36%) and Pattaya City (31%).

klook 2

The survey also discovered that 63% and 54% of HongKongers prefer travelling to Thailand due to the country’s relatively low consumer prices and lift of quarantine measures. Furthermore, 45% and 42% of respondents choose Thailand as their preferred destination because of delicious food and cheaper hotel prices, and 42% of interviewees miss having Mango sticky rice.

When it comes to activities in Thailand, over 30% of respondents wish to explore the nature such as hiking to watch the sunrise and the sea of ​​clouds(39%), shark/sea turtle conservation activities(31%) and coral planting experience (28%). As for cultural experience, 42% of HongKongers wish to visit local coffee or tea gardens and 36% plan to stay in homestays to experience local tribal culture.

89% of interviewees aim to relax when travelling in Thailand, 87% and 61% of them wish to try good food and shop. 62% of HongKongers said they are interested in participating in Songkran, the traditional new year celebrated in Thailand. 43% and 21% plan to visit Loy Krathong and Thai music festival. 55% of respondents said they expect to spend $5,000 to $10,000 per person in Thailand.

The Thai authorities have been striving to attract more tourists into the country. Previously in April, the Tourism Authority of Thailand (TAT) and Thai AirAsia have entered a partnership to promote travel to Thailand in key SEA and South Asian markets.  The partnership will utilise the airline’s increasing regional flight network to increase tourist numbers to Thailand. TAT and Thai AirAsia recently conducted a joint news conference at the TAT head office in Bangkok to discuss the plans, where they were joined by Tanes Petsuwan, TAT deputy governor for international marketing in APAC, and Santsuk Klongchaiya, CEO of Thai AirAsia.  

“Thai AirAsia is delighted to provide continued support in the return of foreign tourism to Thailand. Beginning in April 2022, we are gradually opening international routes linking the kingdom with key ASEAN and South Asian markets; namely, Vietnam, Cambodia, Malaysia, Indonesia, Singapore, the Maldives, and India, totalling 18 routes,” said Klongchaiya. Different strategies will be employed for different markets in SEA, South Asia and South Pacific, and will be based on each market’s potential in the Thai tourism industry.

Related articles:

Report: Hong Kong sees massive travelling shifts amid COVID-19 pandemic
Wellcome brings the joy of travelling home in latest campaign


share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window