This post is sponsored by Superminted.
Superminted has been making waves in the industry since winning bronze at Marketing-Interactive’s Agency of the Year Awards 2022. Nominated under the “New Kid on the Block” category, the agency takes the recognition as an affirmation of its strengths and value. Nadine Wu, CEO at SPMT, provides some insights about the agency.
Tell us more about Superminted
We were born from a transformational merger between The Outsiders Co and Cinema Vérité Pictures, a branding powerhouse and content production team. Now, we are a full-service brand management agency with specialities in brand building and activation. Our actions are led by strong internal branding with operationalised core values. From strategy to campaigns to creation, we pride ourselves as a one-stop service intended to support our clients’ projects from start to finish.
What makes Superminted unique?
SPMT was founded and led by three people who did not originally have any agency background. This means we take a different approach to branding compared to traditional brand agencies. Led by sheer fearlessness and resourcefulness, we have paved our way to working with some big-name clients and have retained them for an admirable duration. We’ve also had clients from five years ago come back to us because they remember having a great experience working with us.
As a creative agency that prides itself in its branding capabilities, we believe that what makes us stand out in the industry is our focus on practising what we preach. In a working relationship, we don’t alienate ourselves and only “provide a service” for our clients – we work with them as a team.
We live and breathe their product, and give them our recommended perspectives. We are an extension of our client’s team and genuinely want to help them achieve their business goals. This way, we ensure they get what they need, which may not always be what they want.
We have also made significant inroads into Shanghai, with staff positioned there. A full senior leadership team manages the day-to-day operations – each with invaluable experiences and perceptions that not only add flavour to the SPMT dynamics, but also contribute to its unique working environment.
Not only are we big on helping brands grow and evolve, but also on developing people at every stage.
Tell us more about Superminted’s culture
An all-inclusive and diverse culture forms the bedrock of the agency’s innovative ideas, strategies and creations, with people always at the heart of our agency. We believe that each and every tribe member plays an important role in shaping our culture, regardless of their position.
As a young agency that attracts both fresh and veteran talent, we’re dedicated to training our team – both permanent members and interns from our tribe. Our strong internship programme attracts students from various backgrounds and gives them the opportunity to hone their skills in different areas.
Given that our projects often require cross-department collaborations, our tribe is a tight-knit community that understands the ins and outs of our various roles and capabilities well. To foster better relationships between our tribe members, we also conduct regular get-togethers that allows everyone to get to know each other better.
We are down to earth, adept, and offer a diversified robust set of skills which are tools for your company to grow. Most importantly, we have fun doing what we do!
What is Superminted’s focus now and where do you see the agency in five years time?
We’re focused on building our foundation and a strong core team that can deliver on our promise. With a strong HQ in Singapore, we hope to see our Shanghai branch develop and be able to handle projects independently. We believe that our strong headwinds will allow the agency to ultimately bring and create value to the industry with our services.
Right now, we’re the underdogs. But we definitely see us making a name for ourselves, especially in brand management – our ability to win over big-name clients may actually be unprecedented.