Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

Sunway Le Cordon Bleu comes up with chopsticks in Ang Pow

share on

In conjunction with the year of the curious monkey, GOVT have designed a simple Ang Pow for its client Sunway Le Cordon Bleu, a culinary arts school.This simple giveaway was created with the Lou Hei in mind. Using the chopstick to clip the money in place, the agency created a simple interaction with the audience that allowed them to symbolically pull the "Yee Sang" to represent prosperity, and also retrieve the money within to literally enjoy their newfound wealth.Take a look at the chopsticks Ang Pow here.[gallery ids="124174,124175,124176,124177,124178"]Camapign Credits: Agency: GOVT Kuala LumpurClient: Sunway Le Cordon Bleu, MalaysiaECD: Casey LohCreative Group Head: Didi PirinyuangSr. Art Director: T.W. ChangDigital Copywriter: Nikki FokHead of Business: Syed NasirSr. Account Exec: Kelsey Loke 

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window