Sunway Le Cordon Bleu comes up with chopsticks in Ang Pow

In conjunction with the year of the curious monkey, GOVT have designed a simple Ang Pow for its client Sunway Le Cordon Bleu, a culinary arts school.

This simple giveaway was created with the Lou Hei in mind. Using the chopstick to clip the money in place, the agency created a simple interaction with the audience that allowed them to symbolically pull the "Yee Sang" to represent prosperity, and also retrieve the money within to literally enjoy their newfound wealth.

Take a look at the chopsticks Ang Pow here.

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Camapign Credits:

  • Agency: GOVT Kuala Lumpur
  • Client: Sunway Le Cordon Bleu, Malaysia
  • ECD: Casey Loh
  • Creative Group Head: Didi Pirinyuang
  • Sr. Art Director: T.W. Chang
  • Digital Copywriter: Nikki Fok
  • Head of Business: Syed Nasir
  • Sr. Account Exec: Kelsey Loke