Sunway Le Cordon Bleu comes up with chopsticks in Ang Pow
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In conjunction with the year of the curious monkey, GOVT have designed a simple Ang Pow for its client Sunway Le Cordon Bleu, a culinary arts school.This simple giveaway was created with the Lou Hei in mind. Using the chopstick to clip the money in place, the agency created a simple interaction with the audience that allowed them to symbolically pull the "Yee Sang" to represent prosperity, and also retrieve the money within to literally enjoy their newfound wealth.Take a look at the chopsticks Ang Pow here.[gallery ids="124174,124175,124176,124177,124178"]Camapign Credits: Agency: GOVT Kuala LumpurClient: Sunway Le Cordon Bleu, MalaysiaECD: Casey LohCreative Group Head: Didi PirinyuangSr. Art Director: T.W. ChangDigital Copywriter: Nikki FokHead of Business: Syed NasirSr. Account Exec: Kelsey LokeÂ
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