Sunway Group hands media buying and planning business to Mindshare

Sunway Group has appointed Mindshare as its media agency. Mindshare has won the media services pitch against multiple participating agencies. The incumbent on the account is Dentsu.

As part of the scope of work, Mindshare will be responsible for media strategy, planning and buying for all the businesses operating under Sunway Group. Sunway Group is one of Malaysia’s largest conglomerates with 12 business divisions that operate across 50 locations worldwide with core interests focused on retail, hospitality, real estate, construction, education and healthcare.

Jane Poh, senior general manager of Sunway Group Brand Marketing & Communications said, “Sunway Group is at the forefront of delivering innovations to enrich lives for a better tomorrow and we believe Mindshare will be the most suitable business partner for us to take our vision forward with consumers and stakeholders.”

Dheeraj Raina, managing director of Mindshare Malaysia added, “We are thrilled and humbled on this opportunity to partner with the largest business conglomerate in Malaysia on their next phase of growth. Sunway Group offers a very unique opportunity of talking to diverse consumer segments across their life stages through a varied portfolio of brands and we are confident with our data-driven adaptive marketing approach, we will deliver a greater experience to the consumers of Sunway’s businesses.”