Suntory Beverage & Food (SBFM), parent company of the juice brand Ribena, has partnered up with A&W Malaysia to better promote the drink to families.
The partnership between Ribena and A&W Malaysia aims to open up opportunities in Malaysia’s fast-food industry as both companies leverage each other’s complementary businesses. Through this tie up, Ribena will now be available at A&W outlets nationwide with the purchase of any of the four sets of A&W’s Beary Meal.
The company is planning to promote the Ribena brand through consumer contests, price offers, TVCs and Raya promotions.
Yee Boon Keat, head of sales, SBFM, said,“We are excited and proud to partner with A&W Malaysia and we believe that through this partnership, consumers will be able to enjoy Ribena with their meals.”
Samad Mohd Shariff, chief executive officer, A&W Malaysia, said, “The subsidiary of the leading global Japanese soft drink company has an enviable reputation on delivering fast moving consumer goods in Asia and that will make this partnership a formidable one”.
At present, Suntory drinks are also available in McDonald’s.