Suntory Beverage & Food Singapore picks Arcade for beverage brand accounts

Suntory Beverage & Food Singapore has appointed Arcade as its agency partner for the conceptualisation and executive of advertising campaigns for four of its consumer beverage brands. This includes Ribena, Lucozade, MYTEA and a yet to be launched beverage brand.

Arcade’s relationship with Suntory began in 2015 when they won a pitch for MYTEA.

The brand campaigns, which will include TVC, print and digital, will run across North and Southeast Asia in 2017. Arcade Singapore will handle the regional work with Arcade’s Jakarta office offering consumer insights and creativity in Indonesia.

“The Arcade team creates wonderful advertising ideas that live in all channels. The work always comes from the heart of the brand but the killer blow is their irresistible consumer hooks. Creativity is the only road to growth in a market that expects new and interesting every time,” Mario Suzuki, vice president - marketing (beverage division) from Suntory Beverage & Food Singapore, said.

“We believe driving growth through creativity is key to building great client relationships. It feels good when a client like Suntory gives you one brand, Arcade delivers and then the client rewards us with three more iconic brands. Suntory want to grow and in Arcade they have found an entrepreneurial partner with the creativity to make that happen,” Nick Marrett, Arcade founder and group CEO, said.