Sun Life launches brand campaign with Kristal Tin to put spotlight on employees

Sun Life Financial has launched a new brand campaign in Hong Kong to further strengthen its brand presence and highlight its company culture: "Putting our Clients at the Centre of everything we do". The integrated branding campaign includes two online videos featuring Kristal Tin, a famous actress in Hong Kong and a client of Sun Life Financial, and a 30-second TVC. The videos aim to showcase the various ways in which Sun Life employees go above and beyond for their customers.

You can watch the videos here.

Belinda Au, General Manager, Distribution and Marketing at Sun Life Hong Kong Limited, said, “Sun Life is committed to delivering superior client experience and outstanding value to clients. To do this, we put clients at the centre of everything we do. Based on true stories, the online videos aim to show how our advisors and client service representatives go the extra mile to provide the  best possible level of service in every situation. It is our honour to have Ms Tin, a client of Sun Life, participated in the videos and also shared her interactions with her Sun Life financial advisors.”

With Jackie Cheung’s timeless classic song, Capture this Moment (留住這時光), as theme song, the 30-second TV commercial highlights the “can do” spirit and positive attitude in everyone. Sun  Life believes there is brightness in everyone and this is also the persistent optimism of the Sun Life Financial brand. The TV commercial will run in Hong Kong from now for a few weeks.