Sun International Finance launches year-long rebrand

Hong Kong-based financial group Sun International Finance has launched a rebranding campaign, which uses the core element of sun to communicate the brand benefits to consumers.

Developed by Havas Media Hong Kong, the objective of this campaign is to position Sun as a one stop professional investment firm, which can help investors navigate the unpredictable world of investment.

Taglined “Together We Rise” the campaign launched on 13 January and will run until the end of the year.

The campaign rides on three key media including TV, print and OOH to drive awareness.

Client: Sun International Finance
Media agency: Havas Media
Creative agency: Havas Media
Media team: Tonia Au, Goron Kwan, Henry Chen
Account Director: Tonia Au
Creative Director: Ricky Fong