Subway Singapore reviews creative account

Subway Systems Singapore is reviewing its creative account for the Singapore market. Marketing understands this is part of its usual review procedure, while the incumbent for the account is Saatchi & Saatchi.

The pitch is scheduled to conclude at the end of this year, according to sources.

Meanwhile, the company is currently not looking to review its media pitch with its agency MediaCom, which was appointed last year. This was part of the regional alignment across Singapore, Malaysia, Hong Kong, China, India and Korea and followed a closed-door pitch with the company’s partners in each country as well as its incumbents.

Prior to this, the Singapore and India market did not work with a media agency on a retainer basis.

Most recently, the company appointed Michelle Lee as head of marketing for SEA and Korea. She moved from her role as head of marketing at Pizza Hut Singapore.