Subway has moved its creative account in Singapore from Gosh to Saatchi Lab, following a pitch, sources told Marketing.
The change comes at a time the company is in the midst of re-structuring its marketing team after the recent departure of Albert Lim. Lim is now the marketing lead for The Wendy's Company, having begun in his new role in May.
Meanwhile, the sandwich chain held a creative pitch, concluding with Saatchi Lab as its new creative agency. Sources suggest the agency has already started work on the account.
Marketing understands that the pitch for its media account is also underway. The overall account is estimated to be approximately SG$3-4 million for creative and media services.
Both Saatchi Lab and Subway declined to comment on the development.