Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

Subway plays up Australian beef factor in new Beef Pastrami campaign

share on

Subway Singapore has launched a new campaign to promote itsĀ Beef Pastrami subĀ made from 100% Australian beef that was brought back as a limited-time offer.Titled "Subway Beef Pastrami Campaign", the campaign will run until mid-July 2017 or while stocks last on out-of-home, digital and social media channels. Dentsu Singapore, Mediacom and Vocanic were responsible for Subway's campaign.According to the spokesperson, this is the first campaign it is working on withĀ newly appointed creative agency, Dentsu Singapore. "The agency has done an excellent job and shown much commitment in making this campaign a big hit. We are very delighted that the campaign has been well received by our guests and franchisees," the spokesperson said.The two videos on Subway Singapore's Facebook page reinforce the campaign's tagline, "Bring out your Aussie with the Beef Pastrami sub", with the actors suddenly switching from Singlish to the Australian accent.Subway reviewed its creative account for the Singapore market in 2016, during which Saatchi & Saatchi was the incumbent. The company also appointed Michelle LeeĀ as head of marketing for SEA and Korea last year.

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window