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STW Group makes SEA inroads

STW Group, Australia’s largest marketing content and communications group, has acquired majority stake in two agencies and opened a sales office in Singapore as part of its expansion plans across Southeast Asia.

It has acquired a majority stake in Edge Marketing, an independent marketing agency, with major offices in Vietnam and Thailand and in Bullseye, an Australia-based independent integrated digital marketing and technology services businesses, with integrated digital production facility in Indonesia.

The agency has also opened the Jakarta and Singapore offices of Alpha Salmon, a wholly owned STW Group digital solutions business.

Alpha Salmon Jakarta opened in May 2011, already boasts a staff of 20 and has won assignments for a range of international FMCG clients. The agency’s sales office in Singapore, which opens next month, will be headed by Alpha Salmon founder Terence Chang.

Alpha Salmon was founded 11 years ago, and today has a staff of 32 in Sydney.

STW Group chief executive officer Michael Connaghan said the agency will  continue to grow in the digital space and “selectively and carefully expand” its footprint into new markets in Asia.

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