STRATACACHE opens regional HQ in SG

Marketing and software company STRATACACHE has opened a new regional headquarters in Singapore for its Asia Pacific operations. The new office looks to allow STRATACACHE to centralise operations and support for sales, marketing, development, services and customer support in the region.

Leading the Singapore operations is Manish Kumar, STRATACACHE managing director and SVP of Asia­ Pacific operations, who will also be overseeing the regional growth.He has been with the company since 2013 holding roles such as VP of investments APAC and also worked in the Australia market.

Recently, the company went through a staff increase, to support corporate growth globally, including the acquisition and rebranding of an intelligent computing and tablet device company, Scala China. Scala is the lead brand for the STRATACACHE family of companies in the Asia Pacific region. Marketing has reached out for more information.

Chris Riegel, CEO of STRATACACHE said that Scala has built brand recognition as the flagship digital signage platform in the region, and there is potential for further growth in 2019. The company also aims to provide its clients in Asia ­Pacific with intelligent marketing technology solutions found across the STRATACACHE family. Riegel added that the company will also be streamlining operations and ensuring it better serves its customers.

"The STRATACACHE family of companies globally had a very profitable 2017-2018. Kumar and team have orchestrated a tremendous turnaround in India and throughout Asia Pacific, starting with services and solutions to the Scala client base. Being able to leverage technology and expertise across the entire STRATACACHE family will further drive growth of the brand and the region's digital signage and marketing technology adoption," he said.

Marketing has reached out for more comments.