Singapore Tourism Board (STB) has appointed a research firm to conduct qualitative consumer research with its target audiences in Malaysia.
Quantum Consumer Solutions was appointed, following its tender. Other agencies involved in the pitch include 2CV Pte Ltd, Blackbox Research Pte Ltd, BDRC Asia Pte Ltd Consulting Group- Asia Insight Pte Ltd, EA Research & Consulting Pte Ltd and Frost & Sullivan (Singapore) Pte ltd.
Quantum Solutions is tasked to assist STB in conducting focus group discussions (FGDs) in Malaysia in order to further understand the needs and preferences of the target audience.
The research agency will also be tasked to recruit the FGD respondents based on a set of criteria listed by STB, prepare a discussion guide and moderate the various FGDs. It will also analyse and report the findings based on the discussions.
According to GeBIZ, the value of the contract is worth over SG$60,000.