STB promotes Detective Conan movie featuring MBS, Merlion and Maxwell regionally

The Singapore Tourism board has unveiled a Detective Conan wall mural to promote the animated movie's premiere in Singapore on 13 June. The Detective Conan - The Fist of Blue Sapphire movie, which will be launched in Malaysia and Indonesia later in the month, will feature iconic Singapore landmarks such as Marina Bay Sands, the Merlion, Maxwell Food Centre and Suntec City's Fountain Of Wealth, according to various media outlets.

The latest movie franchise follows Conan on an adventure in Singapore as he looks to solve a conspiracy involving a murder in Marina Bay Sands, and a mysterious Blue Sapphire jewel. On a wall mural at 266 South Bridge Road, Conan was seen interacting with a street food hawker and eating durians, a local favourite. According to a Facebook post by film distributor Odex, an easter egg of a Blue Sapphire is also hidden within.

Besides the mural, STB has also worked with Singapore Airlines (SIA) to launch a Conan-themed campaign Japan-wide. Key initiatives include freebies at SIA check-in counter in Japan, themed ice-cream with QR code on wrappers to drive visitorship to key attractions, and screening of past Detective Conan movies on KrisWorld.

An STB spokesperson told Marketing that its offices abroad regionally are also riding on the film’s release to boost awareness of Singapore as a destination and drive actual visits.

For example, STB Japan has partnered HIS Travel, one of Japan’s largest wholesaler, to create an exclusive Detective Conan package for sale. Highlights include operation of HIS Lai Lai shuttle bus in SG wrapped with creatives for their visitors, in-bus guiding recorded by the film's actual voice actress, and passport application fee cashback for children to drive the family segments. In Bangkok Thailand, there will be a Detective Conan themed café (in partnership with an existing café) that will serve themed sweets and drinks. Scenes from the movie and Singapore will be featured at the café, providing fans and visitors with photo opportunities.

"We hope to target not just families with young children and early careers from Japan but also in other markets that Detective Conan is popular in, such as Taiwan, Hong Kong, Thailand, Malaysia and the Philippines. We are confident that Detective Conan’s popularity can help us reach out to audiences around the world who may not be aware of Singapore," said a spokesperson.

STB added that it provided input to the movie production team, including background on Singapore’s culture and society, as well as information on its latest tourism attractions. It also introduced relevant tourism stakeholders to the team and facilitated engagements between them.

Detective Conan

Speaking to ST at a press conference, director Chika Nagaoka said she also incorporated some scenes that were not originally in the script such as Marina Bay Sands light show and The Fountain of Wealth after being "impressed" by them during a trip to Singapore.



Detective Conan is one of the longest-running and highest selling manga and anime series in Japan The film has been ranked the number one movie in Japan for five consecutive weeks since its premiere in April.