The Singapore Tourism Board (STB) is on the hunt for a public relations agency. The appointed agency shall provide PR consultancy services for STB Indonesia for a total period of two years with an option to extend up to another one year. This starts from 1 January 2019 to 31 December 2021.
It had been stated on Gebiz that the tender briefing will be held on 26 October 2018, at 2pm. It will be located at Mercantile Athletic Club, World Trade Center, 18th Floor, Jl Jenderal Sudirman Kav 29-31.
In a tender document seen by Marketing, the PR agency is required to assign a senior consultant and support staff to handle STB’s account. The overall budget of the RFP is estimated at a range of IDR 8,210,000,000 to IDR 8,945,000,000 for a total period of two years 2 years with options to extend up to another one year inclusive of taxes and out-of-pocket expenses.
The objectives of engaging a PR agency and subsequent marketing communications strategy and plan is in a bid to build awareness, consideration and advocacy of Singapore as a travel destination. It looks to strengthen STB Indonesia’s influence with key media (both traditional and online) as well as key opinion leaders (KOLs)/bloggers and digital influencers. It also aims to strengthen Singapore’s destination presence digitally in social networks such as Facebook, Twitter and blogs to name a few. With this, it aims to catalyse social conversations through the cultivation of influencers across all media, with a strong focus on the digital sphere.
The agency will also be heavily involved in the sustenance of a destination marketing campaign. It will have to work with the core creative and digital agency teams to evaluate on how to further amplify its messaging for its sustenance campaigns and integrate PR into the sustenance campaigns plan. In addition, it also has to provide PR support to amplify some of the creative ideas.
It will also be tasked to provide STB Indonesia with strategic counsel with regards to all of its media and public engagement initiatives. This includes developing marketing communications strategy as part of the annual marketing communications plan to dovetail with STB’s business objectives for the market. This includes the amplification of Singapore’s destination brand “Passion Made Possible”.
In addition, the agency will have to provide strategic counsel on PR and/or marketing strategies and opportunities and review of progress on a quarterly basis involving the attendance of senior consultant. The strategic counsel shall also include consumer and market insights, emerging trends in media space and competitive landscape. Furthermore, the agency will also have to provide counsel on STB’s existing crisis communications plan as well as recommendations and assessment of PR and trade proposals/sponsorships received by STB from third parties, as and when required.
Marketing has reached out to STB for additional details.
Earlier this month, STB launched Fast Forward, an SG$1million fund to encourage Singaporean and Singapore-based content creators to create local content for a global audience. Through this fund, STB is seeking to support films, videos and animations that creatively feature Singapore and bring to life the Passion Made Possible brand or Passion Tribes.
Applications will be open from January, 2019, and content creators based in Singapore – such as filmmakers, vloggers, media companies and creative agencies – are eligible to compete.