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STB partners with Natgeo for exciting virtual exhibition showcasing Singapore to the world

STB partners with Natgeo for exciting virtual exhibition showcasing Singapore to the world

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Singapore Tourism Board (STB) has collaborated with National Geographic CreativeWorks to unveil UNSEEN/SINGAPORE, a campaign that showcases Singapore as a travel destination from the perspective of intrepid photographers from Southeast Asia.

Using photography, the campaign includes a virtual exhibition which encourages travelers to explore the city state’s cultural diversity and hidden spots, by taking a moment to observe the unseen beauty of Singapore.

UNSEEN/SINGAPORE is part of STB’s efforts to boost travel recovery through SingapoReimagine, a tourism campaign that highlights new, innovative and unexpected experiences in Singapore to audiences worldwide.

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Running from 2 February 2023, UNSEEN/SINGAPORE will showcase a collection of photographic works through a virtual exhibition, captured and curated by six photographers from across Southeast Asia. UNSEEN/SINGAPORE features the works of photographers from Malaysia, Indonesia, Thailand, Vietnam, the Philippines and Singapore.

In curating the UNSEEN/SINGAPORE collection, each photographer visited Singapore in mid-2022, covering areas in Singapore that showcase nature, heritage buildings, cultural sites, and art. Each presented their vision of an UNSEEN/SINGAPORE through ways that resonate with their passions and personal experiences.

The photographers ventured across Singapore, going beyond its famous attractions and iconic skyline, to discover spots equally captivating – from charming neighborhoods, to lush and thriving offshore wetlands and a lighthouse at the island’s edge.

“We aim to inspire travellers to Singapore to rediscover the joy of travel once again. One way is to portray our destination in a different light, by helping visitors to see it afresh through another person’s eyes. UNSEEN/SINGAPORE set out to do this, through the lens of talented photographers from Southeast Asia, who tell their journey of discovery through photography. We hope they will inspire a new wave of visitors to discover a Singapore reimagined,” said Mr John Conceicao the executive director, Southeast Asia, of STB, in the release.

“If you want to experience a country, you have to go down a layer below into the more local stuff to get a feel of what the country is. For people who’ve already visited Singapore, they should try and look for some of the unorthodox locations which they probably missed in their previous visits because there’s a lot more to Singapore with the culture and heritage,” shared Jayaprakash Bojan, a full-time photographer and documentary filmmaker who advocates conservation via visuals and participated in the campaign.

Between January to December 2022, Singapore also recorded 6.3 million international visitor arrivals. Visitor arrivals were driven by a strong demand from Singapore’s key source markets, such as Indonesia, Malaysia, the Philippines, Vietnam and Thailand.

Related articles: 
How STB ensured Singapore stays top of mind for Chinese tourists even before the borders opened
STB extends partnership with Ant Group to make cross-border travel to Singapore seamless
STB dives deeper into the world of entertainment with 3-year Warner Bros. Discovery deal

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