STB and Disney strike 3-year collaboration starting with Star Wars franchise

Singapore Tourism Board (STB) and The Walt Disney Company Southeast Asia (Disney) have struck a three-year collaboration. This is aimed to provide unique and fun experiences themed around Disney’s brands and most popular stories and characters.

According to Lionel Yeo (pictured right), chief executive at Singapore Tourism Board, the collaboration with Disney will offer plentiful opportunities for local event organisers and SMEs to grow their businesses, and enhance their capabilities in “world class” branded entertainment events.

Kicking off the partnership is a range of experiential activities surrounding the Star Wars franchise, followed by Marvel and Disney Animation/Disney Pixar themes in 2018 and 2019 respectively. In conjunction with the 40th anniversary of Star Wars, this will culminate in a three-day Star Wars festival titled “Star Wars Day: May the 4th Be with You Festival”. It will also be followed by other exciting Star Wars-themed activations held in the second half of 2017.

“We are delighted to collaborate with Disney to create a range of exciting activations, adding vibrancy to our existing events calendar and attracting visitors from the Southeast Asia region and beyond. The multi-year activations will profile our attractions and precincts in Singapore, beginning with Gardens by the Bay for the Star Wars festival to be held in May,” Yeo added.

“A first-of-its-kind with a national tourism body in Southeast Asia, this multi-year collaboration with the STB provides more exciting opportunities and unique experiences for us to take the Disney brand of storytelling closer to our Singapore fans as well as visitors from the region,” Rob Gilby, managing director, The Walt Disney Company Southeast Asia, said.