StarHub's vice president, brand and marketing communications Mei Cheong will be leaving the telco. She was appointed in May this year to succeed Rod Strother. A StarHub spokesperson confirmed to Marketing that Cheong will be leaving the telco to pursue other interests.
"We wish Cheong tremendous success going forward and thank her for her contributions over the last five months," the spokesperson added. In her time with StarHub, Cheong was involved in the #WeWillGetThere music video for National Day. She then told Marketing that the ideals behind this year’s ‘Our Singapore’ theme resonates with the telco as it is pushing to be the change and build Singapore for the generations of tomorrow, today.
Prior to joining StarHub, Cheong was last with Indonesian telco, Indosat Ooredoo, as the group head, brand, marketing and communications. She has also worked at Malaysian telco Maxis as the head of brand between 2011 to 2015.
With Maxis, Cheong led development and roll out of the company-wide Maxis Transformation mission under CEO Morten Lundal, and was involved in the relaunch of Maxis and Hotlink's social media strategies, among other duties.
Before Maxis, Cheong worked for Dragon Rouge in London as global client director. With Dragon Rouge, she led key accounts such as Johnson & Johnson and Danish bio-based company Danisco. Her experience has also spanned roles with Ogilvy, JWT and FCB, handling top-tier brands across multiple sectors. She brings with her expertise in end-to-end integrated marketing, consumer insights and brand building, having worked for various companies in Asia, North America and EMEA.
Cheong has led and handled global brands such as Unilever, HSBC, AXA, Standard Chartered Bank and more during her time with the agencies.
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