Telecommunications company StarHub has launched an in-flight ad campaign by branding the meal tray tables on Tiger-air Singapore aircraft. For the campaign, StarHub worked with media owners Atin OOH.
In addition to the interior branding, Tiger air’s in-flight crew members distributed free SIM cards to passengers along with a detailed brochure of the telco's offerings. This campaign was designed to target Singapore inbound traffic from key markets like India, Indonesia, China and Malaysia.
According to Atin OOH, the campaign strategy created great interest and lead to usage and high activation’s by passengers flying into Singapore.
"High-dwell time with the in-flight advertising in a distraction-free environment added to the success of the campaign," a spokesperson added.