StarHub launches new innovation centre named Hubtricity

StarHub has opened a 58,000 square feet innovation centre and converged operations cockpit named Hubtricity.The new facility acts as a foundation to accelerate service innovation and co-creation with partners and customers. In so doing, StarHub will help transform Singapore into a vibrant and connected Smart Nation, enhancing people’s everyday lives, strengthening enterprise capabilities and deepening Singapore’s international connectivity.The centrepiece at Hubtricity is the converged command cockpit, where StarHub can monitor how its fixed, mobile and pay TV networks and services are performing, and understand how customers are using and responding to its service offerings through call-centre metrics and social media analytics. This state-of-the-art system provides StarHub with the real-time data needed to deliver the highest service level to customers.Tan Tong Hai, chief executive officer of StarHub said: “Hubtricity is derived from three words Hubbing – the convergence of technology and services; Tri – the three core networks that power Hubbing; and City – where it is about the people we serve.“Hubtricity not only showcases our extensive connectivity and deep competency in data analytics and cyber security, but is also a co-working space for partners and start-up companies to create solutions for a Smart Nation. Currently, we are working with both local and global partners to build platforms, such as smart home, intelligent vehicles, connected buildings, virtual reality and smart retail, to meet the future needs of our customers.”Hubtricity aims to bring local technopreneurs together, who can create ideas and test out their solutions, catalysing greater collaboration and innovation from Singapore.Kiren Kumar, assistant managing director at EDB, said: “With Hubtricity, StarHub is investing in capabilities that will enable it to innovate and develop new digital products, services and solutions with partners across industries. Hubtricity will add to Singapore’s position as the Digital Capital of Asia and will create exciting jobs in Singapore in areas such as cyber security and social media analytics.”