StarHub beefs loyalty efforts

StarHub has tied up with several brands such as AirAsia BIG and NTUC Link to ramp up its loyalty efforts.

It has launched a Rewards Points conversion feature to reward customers as well as a Hub Treats mobile app.

"This expansion of our current loyalty programme is part of our ongoing efforts in giving greater value and perks to our customers by enabling them to do much more with their StarHub Rewards Points," Timothy Goh, vice president of customer lifecycle management, StarHub, said.

The collaboration with popular merchant partners is aimed also at cultivating brand association to attract new customers and encourage customer loyalty.

Additionally, this offers StarHub the ability to reach out to its partners' customers through these cross-marketing opportunities, a spokesperson told Marketing.

Hub Treats mobile app on the App Store and Google Play will be available to StarHub customers, offering them treats such as discounted travel packages and retail offerings to groceries and branded lifestyle products. Customers can browse these on Hub Treat's catalogue and purchase or redeem exclusive deals and treats on-the-go at StarHub's partner merchants.

For example, StarHub customers can enjoy an additional 8% discount when they purchase branded lifestyle products at Reebonz or Kwerkee, as well as enjoy special car grooming promotions and exclusive room rates at NTUC Link's Plus! Programme merchants, Spark Car Care and Costa Sands Resort respectively.

"Putting LinkPoints into the StarHub programme, we are able to provide more rewards and stretch our members' hard-earned dollars," Tony Tan, chief executive officer, NTUC Link, said.

As for its Rewards Points Conversion Programme, StarHub customers can log in to StarHub's site with their Hub iD to convert their StarHub Rewards Points into AirAsia BIG points.

"The AirAsia BIG programme is the only regional frequent flyer programme that makes travel even more attainable to our customers. From as low as 10 BIG Points which is the equivalent of about SG$5 spent on StarHub services, StarHub customers can redeem a flight to destinations such as Kuala Lumpur, Penang, Phuket and more," Alice Goh, chief executive officer, AirAsia BIG, said.