StarHub appoints iProspect for SEO duties

StarHub has appointed Dentsu-Aegis' digital performance agency iProspect for its search engine optimisation (SEO) business.iProspect will work with the team at StarHub to increase the number of unique visitors and traffic to its website. There was no pitch held for the account.Joe Loy, assistant vice president of digital at StarHub, said: “We are looking forward to working closely with iProspect to really drive our business forward and achieve great things. I see this as the start of a long working relationship, with iProspect as our trusted partner.”“Working with StarHub is a fantastic opportunity to develop an exciting brand in Singapore. iProspect is looking at going beyond the SEO basics to establish further growth through online conversions and making www.starhub.com the destination for all entertainment and communication searches online” Stu Owens, SEO head at iProspect Singapore said.