Starbucks ‘mobile order & pay’ service goes live in Hong Kong

Starbucks Hong Kong has announced the launch of 'mobile order & pay', a new feature of the Starbucks Hong Kong mobile app that allows customers to place orders and pay for their drinks and food in advance, and pick up the orders at their chosen store. The feature will be available at participating stores starting March 11, 2017.

The new feature allows customers to choose a store from a map view, browse, select and customise beverage and food items, including the option to modify size, number of espresso shots and dairy selections, view the estimated pick up times, and pre-pay for the order - all within the Starbucks mobile app. Every order is prepared and ready for pick-up in the beverage hand-off area.

Customers need to register as Starbucks Rewards members and use Starbucks mobile app on an iOS or Android device to enjoy the new feature.

Store locations appear based on the GPS functionality, upon first use, customers will be asked to accept location services to allow Starbucks to identify the nearest store.

The coffee chain said the new feature builds on its expanding portfolio of digital innovations across Starbucks social, web, mobile, loyalty and card assets.

“Hong Kong is one of the busiest cities in the world and our customers have a very high expectation of convenience. Starbucks is proud to be the first retailer in Hong Kong to offer the ability to order and pay from the convenience of a phone, an innovation which will transform the way our customers place and pay for their orders,” said Norbert Tan, executive director, Starbucks Hong Kong and Macau.

The 'mobile order & pay' feature will be accessible through an update to the Starbucks Hong Kong mobile app. For customers who do not have the Starbucks Hong Kong mobile app, they can simply download it from the App Store or Google Play. For current users, when the new version is available, the app will prompt an update.

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The service is currently available at participating Starbucks stores in Hong Kong and Macau except the stores at the Hong Kong Baptist University, HKUST, Hong Kong University Student Union, Hong Kong University Library, Eastern Hospital, St. Teresas Hospital, Pacific Place Store 106, Asia World-Expo, Wynn II (Macau) and Wynn Palace (Back of House) (Macau).