Starbucks has launched its ambitious global brand campaign called "Meet me at Starbucks".
The campaign takes a different route by focusing not on its products but rather the shared experiences of its consumers in Starbucks. The video is shot in 59 different stores in 28 countries. Some of the cities that the campaign features include Singapore, Hong Kong, Beijing, Taipei, Mumbai, Paris, New York, London, Vienna, Rio de Janeiro, Berlin and many others.
According to global news, the campaign was shot globally in a 24-hour frame which resulted in 220 hours of footage. The final cut of the five minute mini -ocumentary was created by 72andSunny. Also, embedded in the five minute documentary are eight separate breakout points which delve further into understanding the consumers experiences.
When you play around with the interactive features embedded in the video, there is also a gallery documenting more of its coffee lovers.
Take a look:
Earlier this month, Starbucks also rolled out several minimalist ads with just text conversations between its consumers.
In a statement to AdAge, Starbucks spokeswoman Linda Mills said the campaign aims to depict that despite so many interactions now coming from technology, people are “not really connected unless face to face."She added that the campaign could also be aired on TV and run on display ads and instagram with the hashtag #HowWeMet. On social media it will also run on Twitter and Tumblr.