Sam Ahmed (pictured), global head of digital and retail marketing & insights at Standard Chartered has left the bank. Standard Chartered has confirmed his departure to Marketing and said that he will be pursuing new opportunities.
He joined the role in April 2017, and was based in Singapore. Ahmed reported to Emma Sheller, global head, brand and marketing. Prior to Ahmed’s appointment with the bank, the global digital lead role at the bank was Damien Cummings.
Previously, Ahmed had been with Mastercard since 2013. He held the dual role of CMO and senior vice president of marketing in Asia Pacific. He was responsible for managing the region’s marketing and marketing team of over 80 staff to drive double digit revenue growth in areas such as consumer, advertising, digital, insights, sponsorships, branding, e-commerce , product communications , B2B marketing and agency management.
He also focused on consumer value, brand perception, e-commerce transactions, travel transactions, digital wallets, product differentiation, digital commerce excellence and B2B partnerships. According to Mastercard at that time, Ahmed was instrumental in establishing the organisation’s digital marketing strategy across the region, and the development and execution of many successful campaigns.
Marketing has reached out to Ahmed for a statement on his next move.
Standard Chartered Bank recently appointed Mohit Gupta as the global head of retail bank marketing, under the wealth solutions and priority banking department. The bank has confirmed his appointment to Marketing. He will be based in Singapore for his role.