PR Awards 2024 Hong Kong
marketing interactive Digital Marketing Asia Singapore 2024 Digital Marketing Asia Singapore 2024
Standard Chartered unveils Mox, its new Hong Kong virtual bank

Standard Chartered unveils Mox, its new Hong Kong virtual bank

share on

Standard Chartered has unveiled the brand name, brand identity, and website for Mox, its new virtual bank.

Mox’s brand name is meant to reflect the variety of its offerings. These include mobile experience, money experience, money X (as in X as symbolic of multiplication), exponential growth, and exploration. Its logo and visual design have been inspired by the round shape of a Hong Kong dollar coin.

website image eng

Together with Mastercard, Mox is being pitched as the first bank in Asia to launch an all-in-one numberless bank card. In practice, this means that is a physical card for both spending and making ATM cash withdrawals but without any printed card numbers, expiry dates, or a card verification value. This clean approach is supposed to help reduce the risk of users losing personal information as all card information can be securely accessed in the Mox app. Furthermore, if the card is ever lost, the owner can instantly freeze it in the app.

mox card image

Deniz Güven, CEO of Mox, said, “Mox operates in a whole new way by listening to customers and focusing on heart share. We aim to empower Hong Kong customers to grow and unlock more possibilities by providing a truly digital and personalised banking experience.”

Created in partnership with PCCW, HKT and, the virtual bank launches later this year. It is currently in beta testing by staff members, with more information on the way.

Related articles

HSBC waives minimum balance fees for Hong Kong clients; braces for virtual banks competition

Standard Chartered, PCCW, HKT, Ctrip Finance join forces to build HK virtual bank

Standard Chartered applies to operate a virtual bank in Hong Kong

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window