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Standard Chartered tunes up with Supper Moment

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To promote its newly-introduced mobile payment service O! ePay with Octopus, Standard Chartered Hong Kong has partnered with CMRS to roll out a digital-led campaign starring Canto-pop band Supper Moment in its video.Highlighting two major functions that the service offers, including top-up Octopus on-the go (入錢) and splitting bills (夾錢), the music video featuring Supper Moment portrays the story with some gamification elements.For example, whenever they need to split up bills, they just use the fintech product to collect the exact amount easily without any messy loose change.According to CMRS, partnering with Supper Moment, a theme song was composed to tell target audience it's convenient to do peer ­to ­peer money transfers via mobile devices.[embed]https://youtu.be/tFLgB52ZuRY[/embed]As different consumers may use different feature, it redefined the target audience, for instance, top-up function for young parents and car owners; while splitting bills for young adult or career starters.The MV not only features Supper Moment, but also features other KOLs that will be rolled out gradually to illustrate different scenarios.Up to now, Standard Chartered is the only bank to partner with Octopus O! ePay service.Louis Leung, director of engage of CMRS said, “For this campaign we believe social media can effectively reach out those tech-savvy digital natives, and enables us to target a more defined demographic group.”CreditsDigital and social media agency: CMRS Digital Solutions Ltd.Director of engage: Louis LeungAssistant manager: Sze Chung FungSenior social media specialist: Chesta Siu, Thomas WongSocial media assistant: Emily NgAssociate content creation director: Jeromy WanContent creation supervisor: Charlie Yim, Deyon LaiContent creation specialist: Summer Cheung, Jamie Wong, Tang Wing HungVideo production agency: Visualution Labs LimitedProducer: KaHo YueDirector: Prisken LoCinemagrapher : Buddy MaArt director: Karen LauMotion graphic designer: Big RainProduction manager: Wales Yuen, Edwin Liu

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